Another mixed result for food magazines

The latest readership results are mixed for food magazines in Australia, with many experiencing double digit dips and one recording a double digit rise. Woolworth’s free Fresh mag, which replaced Good Taste is by far the most read in Australia with over 1,8m readers in the December  2013 Quarter, a distant second is Super Food Ideas with 643k readers.

The latest readership results are mixed for food magazines in Australia…

Donna Hay, a consistent star performer over many previous quarters, dropped (-7.1%), though the biggest fall was Super Food Ideas (-22.5%), with the other double digit drop experienced by Australian Gourmet Traveller (-10.5%).

Three mags had reason to smile, Feast was the only one with double digit growth (+12.3%), Delicious up (+7.7%) and Selector up (5.4%).

SBS feast issue 28

PublicationQ. Dec 2013 (‘000s)% Change
Australian Gourmet Traveller264-10.5
Delicious4497.7
Donna Hay342-7.1
Feast18212.3
Fresh (from Apr 13)1,890–
Gourmet Traveller Wine121-5.5
Healthy Food Guide163-16
Recipes+483-7.5
Selector975.4
Super Food Ideas643-22.5

Source: Magazine Readership Australia, Roy Morgan.

Disclosure: noodlies is a contributor to Feast Magazine.