Another mixed result for food magazines
The latest readership results are mixed for food magazines in Australia, with many experiencing double digit dips and one recording a double digit rise. Woolworth’s free Fresh mag, which replaced Good Taste is by far the most read in Australia with over 1,8m readers in the December 2013 Quarter, a distant second is Super Food Ideas with 643k readers.
The latest readership results are mixed for food magazines in Australia…
Donna Hay, a consistent star performer over many previous quarters, dropped (-7.1%), though the biggest fall was Super Food Ideas (-22.5%), with the other double digit drop experienced by Australian Gourmet Traveller (-10.5%).
Three mags had reason to smile, Feast was the only one with double digit growth (+12.3%), Delicious up (+7.7%) and Selector up (5.4%).
| Publication | Q. Dec 2013 (‘000s) | % Change |
| Australian Gourmet Traveller | 264 | -10.5 |
| Delicious | 449 | 7.7 |
| Donna Hay | 342 | -7.1 |
| Feast | 182 | 12.3 |
| Fresh (from Apr 13) | 1,890 | – |
| Gourmet Traveller Wine | 121 | -5.5 |
| Healthy Food Guide | 163 | -16 |
| Recipes+ | 483 | -7.5 |
| Selector | 97 | 5.4 |
| Super Food Ideas | 643 | -22.5 |
Source: Magazine Readership Australia, Roy Morgan.
Disclosure: noodlies is a contributor to Feast Magazine.
