Food Magazine, March 2013 results
-5.7% fall in the category
This week’s Quick Bytes details the most recent Australian magazine readership results.
According to the most recent Roy Morgan print readership results the food magazine category is down -5.7% compared to the previous year. These numbers mostly reflect the loss of 475,000 readership from the now axed MasterChef magazine.
This compares with other categories:
- Home & Garden +4.5%
- Business +4.6%
- Men’s Lifestyle +2.6%
- Motoring -2.1%
- Mass Women’s -5.4%
- Health and Family +7.8%
- TV -23.9%
Individual readership of key food magazine titles are shown below:
Super Food Ideas remains the number one food title despite a -22.1% drop in readership. Other titles in this category had relatively solid results, most notably Recipes+ up +29.0%, impressively off a large base and Selector magazine +24.0%. The greatest rise in circulation is recorded by SBS Feast magazine +30.5%, off a low base.
Full details results are available from AdNews.
Disclosure: Noodlies, Sydney food blog is a contributor to SBS Feast Magazine.