Noodlies, Sydney food blog reckons the latest Roy Morgan readership figures makes for (continued) sober reading. Of the food mags with over 100,000 readership, only three recorded gains for the 12 months ending March 2012: Australian Traveller Wine (+9.4%), Donna Hay (+4.5%) and Recipes+ (+8.5%).
MasterChef Magazine (-24.2%), Delicious (-16.6%) and Woolworths Good Taste (-13.1) suffered the biggest falls. Although, MasterChef mag has an excuse, the TV show wasn’t on air. Feast magazine, launched in October 2011 recorded readership of 131k for the first six months.
But food mags can take some comfort, Men’s Lifestyle readership figures are just depressing: GQ (-36.5%), FHM (-29.0%) and Zoo Weekly (-17.4%).
Food Magazines with over 100,000 Readership
Apr 11 – Mar 12
|Australian Good Food||289||-7.4|
|Australian Gourmet Traveller||302||-5.0|
|Australian Traveller Wine||105||9.4|
|Feast (from Oct 11)||131||n/a|
|Super Food Ideas||923||-3.5|
|Woolworths Good Taste||579||-13.1|
Full listing of all magazines here, courtesy of AdNews.