Australian Food Blogger Survey

By Thang Ngo

Eat Drink Blog, an annual food bloggers conference, was held on Saturday, 9 November 2013 in Perth. Noodlies, Sydney food blog undertook a survey of conference delegates during my presentation on the Future of Blogging. This is the first ever noodlies Australian Food Blogger Survey looking specifically at their preferred blogging platform, social media usage and ownership of mobile devices.

eat drink blog 2013

In total, 83 food bloggers took the survey. The full set of results are shown below.

Blogging Platform

Australian bloggers overwhelmingly prefer WordPress – almost seven in ten use this blogging platform.

Blogging Platform
Preferred blogging platform

Smartphone Ownership

Smartphones (internet enabled mobiles) are used by 98% of bloggers surveyed which significantly higher than seven in ten for the general population. 2% of respondents (2 bloggers) do not own a smartphone.

Smartphone Ownership

Smartphone Ownership

Tablet Ownership

Three in five Australian food bloggers surveyed owned a tablet, slightly higher than the penetration for the general population. Magna Global estimates by 2015, three in five Australians will own a tablet.

Tablet Ownership

Tablet Ownership

Social Media

Australian food bloggers are prolific users of social media to promote their food blogs. Twitter (87%) is the most popular closely followed by Facebook (84%) then Instagram (70%) and Pinterest (63%).

Social Media Usage

Social Media Usage

Video Posts

Use of videos in posts is still relatively low – only one in ten bloggers said they have posted 10 or more video posts.

More than 10 video posts

More than 10 video posts

Video intention

While actual usage is low, seven in 10 said they would consider using more videos in the future.

Intention to use video in the future

Intention to use video in the future

Respondent Profile

Most respondents have been blogging for more than two years (60%).

Years of blogging

Years of blogging

The majority of bloggers came from Western Australia (52%), which is not surprising given the conference was held in Perth. Almost one in three came from NSW.

Location of blog

Location of blog

Conclusion

Australian food bloggers surveyed strongly prefer WordPress for blogging. Not surprisingly they are highly engaged with social media – Twitter narrowly tops Facebook. Currently only a few are regularly using video; only one in 10 have posted more than 10 video posts and only 4% use Vine. However, they intend to incorporate more videos in the future, with seven in 10 expressing an interest.

See all theΒ social media activity fun from Eat Drink Blog 2013.

Many thanks to the 83 delicious food bloggers who took part in this first ever noodlies Australian Food Blogger Survey.

What are your thoughts on the results of this survey? Interesting? Surprising or just confirmation of what you already know? Share your thoughts with a comment πŸ™‚